GoDaddy bought two 30-second commercials in yesterday’s Super Bowl at an estimated price of over $2 million each. The first commercial to air after the end of the first quarter was GoDaddy’s .CO commercial, starring sexy lingerie model Natalia Velez getting her body painted by regular GoDaddy girls Danica Patrick and Jillian Michaels.
The commercial was a smashing success, as GoDaddy reported its highest sales ever for a Super Bowl Sunday, its eighth consecutive year advertising in the big game. GoDaddy also saw a 10X increase in .CO domain name registrations.
It’s unlikely that GoDaddy will immediately recoup the millions it spent on this .CO Super Bowl commercial, but hopefully the mass exposure of .CO to over 100 million viewers will strengthen the .CO brand and establish GoDaddy as the go-to place to purchase .CO domains.